The right identity starts with the right support.
Whether you need a distinctive logo, a cohesive visual identity or a complete brand system, our packages give you a clear starting point.
Explore what fits your business today. We’ll define the final scope together, with agreed deliverables, timing and investment before we begin.
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A distinctive signature for your business.
Starting at $2,500 USD
We translate the character of your business into a custom logo built around a clear idea. Through considered typography, form and colour, we create a versatile logo system that feels relevant to your audience and works across digital and print.
Ideal for:
Founders who have a clear business direction and need their first professional logo, or established companies whose existing mark no longer reflects their quality and ambitions.
What’s included
Discovery questionnaire and project briefing.
Visual research into your business and competitive context.
Three original logo concepts, presented with their rationale.
Development of one selected direction.
Two rounds of revisions.
Primary logo and relevant secondary configurations.
Colour, black-and-white and reversed versions.
Core colour palette and typography recommendations.
Concise logo guidelines covering spacing, sizing and correct use.
Final AI, EPS, SVG, PDF, PNG and JPG files.
What you leave with
A distinctive logo system, with the files and guidance to introduce your business confidently and use your logo consistently.
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Make every touchpoint feel like your brand.
Starting at $4,000 USD
We build a cohesive visual language around your logo, connecting colour, typography, imagery and graphic elements. Your website, presentations and marketing materials gain a shared direction, supported by guidelines that make the identity easier to apply.
Ideal for:
Growing businesses, boutique brands and premium services whose communications feel disconnected, or new companies that need a complete visual identity from the start.
What’s included
Everything in Logo Design.
Review of your current identity, where applicable.
Visual competitor review.
Creative direction and moodboard.
Primary and supporting colour palettes.
Typography system with hierarchy and usage guidance.
Supporting graphic elements and layout principles.
Photographic or illustrative art direction.
Application mockups showing the identity in context.
Comprehensive visual identity guidelines.
What you leave with
A connected visual identity your team and creative partners can use to make your business recognisable across different channels.
Application mockups demonstrate the identity in use. Editable templates and production-ready materials can be added to your scope.
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A shared direction. An identity ready to launch.
Starting at $8,000 USD
We connect your positioning, messaging direction and visual identity with the materials your business needs next. From defining what your brand should communicate to preparing its first applications, this package brings strategic and creative decisions into one coordinated project.
Ideal for:
Founders preparing a launch and established businesses planning a repositioning, entering a new market or introducing a rebrand across several touchpoints.
What’s included
Everything in Brand Identity.
A strategy workshop focused on your audience, offer and competitive context.
A concise positioning framework and brand personality.
Core brand messaging direction.
Three agreed brand applications.
Editable files for the agreed applications.
Expanded guidelines connecting strategic direction and visual execution.
A handover session covering the identity and its use.
Applications may include a social media template set, a presentation template or a stationery suite. The selection, number of layouts and formats are defined in your proposal.
What you leave with
A clear direction for your brand, a cohesive identity and practical materials your team can use to introduce it consistently.
The thinking, made visible.
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The thinking, made visible. *
A few things you may want to know.
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Each starting price covers the package’s core scope. Additional deliverables, complexity or requirements may affect the investment. You’ll receive a proposal confirming the scope, schedule and final price before we begin.
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Logo Design is a good fit when your business direction is clear and you need a distinctive mark. Brand Identity adds a complete visual language. The Complete Brand System includes strategic foundations and agreed materials for your launch or rollout. If you’re unsure, tell us about your business and we’ll help you choose.
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Yes. We can assess what should be preserved, refined or rebuilt. If your project does not need every element of a package, we’ll propose a tailored scope around your priorities.
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Initial concepts are typically presented within 7–10 days of kickoff and receipt of the agreed inputs. Projects involving strategy begin with that work before concept development. The full schedule depends on your package, deliverables and feedback, and is confirmed in your proposal.
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Each package includes three initial logo concepts and two revision rounds on the selected direction. Review stages for additional identity elements and applications are specified in your proposal. Extra rounds can be quoted separately.
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Yes. You receive the agreed source files for approved designs, alongside the export formats needed for everyday use. Brand Identity includes application mockups; editable templates and collateral are included only when specified in your scope. Any third-party font or image licences are identified separately.
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These are separate scopes. The Complete Brand System includes core messaging direction; full website copy, naming and website design can be discussed as additional work.
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You’ll work directly with Lorenzo Rocco, founder of Elle Visual, who personally leads the creative work from the initial brief through to final delivery.
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Yes. Based in Italy, we collaborate with businesses worldwide. Presentations, communication and feedback are organised around an agreed schedule.
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Projects are normally divided into two milestones: 50% to begin and 50% before final file delivery. Your proposal confirms the payment schedule and terms.
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Yes. You can contact us with questions about the delivered files. Additional applications, templates or ongoing design support can be scoped as a follow-on project.
Tell us what your brand needs next.
Share a little about your business, what you want to achieve and where your identity will be used. We’ll help you define the right starting point.