Musto B&B
Brand Identity
Client Overview
Located in the heart of Naples' historic centre, Musto B&B is a boutique hospitality experience inspired by a passion for travel, cultural exchange, and authentic Italian living. Surrounded by the city's iconic landmarks, the brand aims to offer guests more than accommodation: a welcoming place where they can discover Naples while feeling at home.
The challenge was to develop a distinctive brand identity that communicated warmth, elegance, and authenticity while establishing a memorable visual presence in the competitive hospitality market. The goal was to balance the character of traditional Neapolitan hospitality with a refined, contemporary aesthetic.
Scope
Brand Identity, Logo Design, Print Materials.
Why Elle Visual
Our creative approach began by exploring Musto's connection to Naples, its cultural heritage, and the personal experience it offers international travellers. We translated these values into a sophisticated logo design and cohesive visual identity, combining refined typography, balanced compositions, and premium details to communicate hospitality, quality, and timeless elegance.
The branding project extended beyond the logo to include stationery design, business cards, printed materials with gold foil finishes, and website layouts. Every element was developed to maintain visual consistency across physical and digital touchpoints. The result is a recognisable hospitality brand identity that strengthens Musto's positioning while reflecting its core promise: making every guest feel at home.
