Symbionics
Brand Identity
Client Overview
At Symbionics their vision is to unlock a future where human capability and creativity are no longer limited by physical constraints. To achieve this, they are developing next-generation brain-computer interfaces that seamlessly integrate humans and machines. Engineered with a focus on unparalleled safety and stability, their system surmounts two major challenges that have constrained previous BCI solutions. Their technical breakthroughs pave the way for real-world applications that were once thought impossible.
Imagine a world where neurological disorders are not just managed but conquered. Envision people with mobility impairments regaining independence through intuitive, thought-controlled prosthetics, transforming their daily experiences. Picture a daily life where your interaction with technology, whether it's sending a message, adjusting your home environment, or navigating your car, is as effortless and natural as thought itself.
This is the future Symbionics is building.
The Goal
The project's objective was to create a brand identity that would emphasize Symbionics' intellectual property and work. I created a pictogram using the letter S and modified it until it looked like a fingerprint, emphasizing Symbionics' creation and work. Each semicircle ended with a circle, creating a connection to the world of sensors.
Scope
Brand Identity, Logo Design, Print Materials.
Why Elle Visual
I started the logo design with the simple, iconic shape of a triangle to evoke the classic form of a sandwich. From there, I added more triangles to create a strong visual link to the brand’s name “185 Sandwiches” suggesting a sense of abundance and reinforcing the idea of multiple sandwiches.
This geometric repetition not only strengthens the brand identity but also ties directly to the artistic movements referenced in the brief, particularly 1920s Constructivism, whose structured compositions and bold visual language inspired the overall look and feel.
The result is a logo that merges simplicity with conceptual depth, embodying both the essence of the product and the spirit of avant-garde design.